In a world increasingly complex, everyone wants his or her problems to be solved quickly and with a minim of effort.
#2. NEW
Trafficking in human beings ever need novelty.
#3. RESULTS
People want to know something good will happen if they use your product or service. They expect results.
#4. DISCOVER
The word suggests adventure and excitement.
#5. GUARANTEE
In a world where there are very few guarantees consumers want when they can get.
#6. HEALTH
Everyone wants to live a long healthy life free of disease.
#7. LOVE
The word means a deep inner satisfaction.
#8. PROVEN
This word gives people peace of mind.
#9. SAFETY
The word means long-term product quality and relates to personal security.
#10. SAVE
Everyone wants to save time, energy or money.
Source: Patsula Media - The Entrepreneur's Guidebook Series
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