Google VS The Blackhatters

A pre-amble to Making Money with Adsense There is no doubt that Google has created a dominant search engine and the brains behind the funny name deserve credit. But it could be said that the blackhatters deserve a lot of credit as well. Without the blackhatters Google would never have developed into the engine that it has become. Relevance is everything when it comes to search engines. When someone asks a question your results had better be relevant or no one will use your service. Next - you have to be able to provide the relevant information in order of "most" relevant to "least" relevant. Users will leave never to return if you keep giving them articles that mention their keyword in passing. Users want exact information and search engines have to provide it. Google is the best at doing this, hands down. Google's strength and it's weakness is the pagerank system. By counting links pointing to a site, assessing the relevancy of the links and then the authority of the links Google is able to decide which site is the most relevant for any given keyword. In practice this system is fairly reliable when dealing with small/medium sites in niches with low to no advertising. There is little incentive to game the system in these niches. The accuracy of pagerank begins to breakdown as you get into niches that have a lot of advertising dollars to go around. If a person can make money... Read More on Grizzly'z blog