How Misleading are Alexa's Rankings?
Alexa's traffic stats are all the rage especially among the social network crowd or perhaps I should say only with the social crowd. As a niche marketer I have known for a long time that Alexa stats are not worth looking at as they can only tell you how many Alexa toolbar users dropped in - not how many actual visitors you received. The vast majority of people online do not use the Alexa toolbar and hence don't get counted.
I have one niche site that gets over a thousand unique visits a day and it ranks over 2 million on Alexa. It is not a Internet Marketing related site or a tech site. IM'ers and techies tend to be the biggest users of the toolbar and social networkng sites. If you don't draw them to your site you will not have a very good Alexa ranking in spite of having a lot of search engine traffic.
More on Grizzly's blog
Tuesday, January 29, 2008
Traffic for Your Blogs
How Misleading are Alexa's Rankings?
Alexa's traffic stats are all the rage especially among the social network crowd or perhaps I should say only with the social crowd. As a niche marketer I have known for a long time that Alexa stats are not worth looking at as they can only tell you how many Alexa toolbar users dropped in - not how many actual visitors you received. The vast majority of people online do not use the Alexa toolbar and hence don't get counted.
I have one niche site that gets over a thousand unique visits a day and it ranks over 2 million on Alexa. It is not a Internet Marketing related site or a tech site. IM'ers and techies tend to be the biggest users of the toolbar and social networkng sites. If you don't draw them to your site you will not have a very good Alexa ranking in spite of having a lot of search engine traffic.
More on Grizzly's blog
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